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Entrepreneurship
Stewart et
al (1998) investigated the potential of psychological constructs to
predict a disposition towards entrepreneurship adopting a research model
including the themes:
1. Achievement motivation 2. Risk-taking
propensity 3. Preference for innovation
Respondents were divided into
three groups:
1. Entrepreneurs 2. Small Business
Owners 3.
Corporate Managers
Main aim was to investigate whether there were significant
differences in psychological dispositions between small business owner-managers
and corporate managers. It was found necessary to distinguish between small
business owners and entrepreneurs. An entrepreneur is said to capitalise on
innovative combinations of resources using strategic planning. Defined as an
achieving, creative risk-taker. Results suggest that entrepreneurs were highest
in achievement motivation, risk-taking propensity and a preference for
innovation. Small business owners were more comparable to managers than to
entrepreneurs, except that small business owners demonstrate a relatively
greater propensity to take risks than corporate managers, although less so than
entrepreneurs. Small business owners also lack some degree of preference for
innovation. Creativity involves risk which small business owners are less
likely to take than entrepreneurs. They appear to lack a coalition of
creativity and risk-taking. Entrepreneurs exhibit a psychological profile in
line with their goals of growth and profit with systematic planning. With their
higher entrepreneurial motivation, creative economic activity and willingness
to take risks they are more likely to recognize and capitalise on
entrepreneurial activity. The psychological predispositions and actions of
small business owners on the other hand are more attuned to personal goals and
family income. Thus Stewart et al (ibid) conclude that their results emphasize
the importance of entrepreneurial proclivity in the potential for value
creation, not just new venture creation. They suggest that 'a willingness to
act entrepreneurially' may be a key component, combined with processes and
choices as well as goal setting, venture formation, strategic planning and
performance.
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Performance
Some owners are more growth
orientated thus performance should be assessed with regard to their aspirations
for a venture. Stewart et al (ibid) suggest owners should be aware of their own
personality, including risk preferences, which may be more or less suited to
different venture circumstances i.e. high-risk levels.
Managerial issues related to the organizational life cycle
include displacement of the entrepreneur by a manager more capable of dealing
with the organizational stage. Exploring the psychological differences and
similarities between intrapreneurs and entrepreneurs is
suggested.
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Planning
Planning is said to enhance
venture performance. In small firms planning is dominated by the owner-manager,
the characteristics of whom influence planningEntrepreneurs have goals of
profit and growth, tend also to engage more in planning. Awareness of
psychological preferences and planning behaviour can potentially improve
performance of a venture regardless or aspirations.
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Venture Teams
Venture teaming is said by Stewart et al (ibid) to be becoming
more popular among entrepreneurs; with a balanced venture said to improve the
chance of entrepreneurial success, citing
Timmons
(1990).
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