|
|
Intuition in decisions
Patton (2003) suggests that with the Internet and
global economy, in extraordinary circumstances, decisions made without all data
and time to consult with others require intuitive decision-making. Past
learning, practice and drill can underpin intuitive decision-making in action
that becomes "second nature".
Patton places intuition along an emotional-intuition continuum;
from an often irrational emotional reaction at one end to intuition, that
compliments a fairly thorough analytical reasoning approach based upon
experience and learning, at the other.
Pattern
association
Experts, who do
not necessarily scan the environment or process information any faster, are
able to absorb and evaluate large quantities of information quickly by means of
chunking; recognizing and reacting to operational patterns. (Extensive
references listed)
Once chunked the linked
patterns are viewed as a single unit - taking up less working memory and
attention. Related knowledge chunks can be activated from long-term memory for
use in working memory, thus alleviating access problems.
Back to
Top
Expertise and professional
judgement
Patton explains
that at the top level people regularly use simplifying heuristics. Citing Weick
2001, who writes about "sense-making" in organizations, intuition is described
as "compressed expertise". Knowledge is said to work through "scripts" that
occur so quickly that they occur as subconscious mind
transactions.
Chess masters, although exhibiting only a slightly increased level
of skill, can take on as many as 50 opponents simultaneously. It would seem
their mental structure not only organizes the pieces but also suggests which
lines of play should be explored. Simple sub-goal heuristics make the problem
much more manageable.
Back to Top
Intuition
in management and other domains
Citing Eisenhardt (1989), from AI literature, intuition is said to
rely upon patterns developed through continual exposure to actual situations.
Executives who are well attuned to real-time information are better at
developing effective intuitive talents.
Development of sound
decision making habits by natural inclination or conscious effort is defined as
the key to success.
Turning again to Simon (1997), rather than discrete
types of managers, the suggestion is a continuum of decision making styles
involving an intimate combination of the two kinds of skills; reliance on
recognition (intuition); and analytical techniques.
However, it is stressed
that the intuition of the emotion-driven leader (more primitive urges and
emotion-narrowed span of attention) is very different from the intuition of the
expert (based upon learning and experience). Confusing the "non-rational"
decisions of the experts (derived from expert intuition and judgement)
with the irrational decisions that stressful emotions may produce, is described
as dangerous.
Back to Top
Enhancing
intuition
To make general
experience more effective, he suggests, requires heightened sensitivity to the
situations, events and decisions that are encountered. Analyzing prior
assumptions and outcomes of decisions will benefit future decisions. It is
stressed, developing desirable habits which add to intuition and better
analysis of situations will improve decision making.
Focussed learning and the
development of habits is key. Citing Karges (1999) for rapid responses
involving minimal conscious thought regular drill develops habits that reach
"gut-level" or become part of "muscle-memory".
Back to
Top
Managerial decision-making habits
To supplant the older term, "behavioural" science
aspects of management, Patton introduces the term "leadership" issues.
Leadership considerations should enter every leadership decision together with
the technical issues. The habits required to be developed are to ask questions
that can serve as reminders of all the issues that should be considered.
Creating reminder guideline question lists is recommended. These
can be used with every significant decision and will significantly enhance the
intuitive component of decisions.
Back to
Top
Conclusions
Patton then explains it is now generally understood that leaders
can have major effects on the emotions, motives, preferences, aspirations and
commitment of followers as well as on the structure, culture, and performance
of complex organizations.
Facilitating and
encouraging everyone to participate in the decision making process requires a
leadership style that is also effective when working with complexity and
ambiguity. Uncertainty can be embraced by applying and continually developing
learning within the business environment.
Back to
Top
Outcomes of intuition versus logic-based
decisions
Patton argues that
it is becoming more apparent that the results of analytical thinking may arrive
too late for the non-stop global marketplace. Blending logic and intuition in
decision-making is ever more essential. By drawing and reflecting upon
experience leaders can acquire the ability to seemingly instantly recognize
patterns and consequences of alternative actions.
In conclusion Patton
argues that it is a fallacy to contrast "analytic" and "intuitive" styles of
management decision making. Expert intuition is analyses frozen into habit and
into the capacity, by a process of pattern recognition, for rapid response to
familiar situations.
Thus in summary Patton concludes that the best
preparation for instinctive, intuitive, decisions and actions is practice and
drill. Where more time is available, the development of sound decision making
habits that consider all relevant issues quickly and effectively is
best.
Back to Top |
|
|